Thoughts on data, marketing technology, AI, and the future of customer experience
My latest project exploring how AI is transforming product marketing. Weekly insights on tools, skillsets, and best practices for the modern PMM.
Read at futureofpmm.com →Recent posts on AI and product marketing
From predictive analytics to automated content creation, AI is reshaping how marketers work.
A comprehensive guide to the AI tools transforming product marketing workflows.
Understanding the different types of AI and when to use each in your marketing stack.
How to leverage AI for content creation without losing your brand voice.
Archive of posts on customer data and enterprise strategy
Amid rapid change, marketing always leads the way. When the CEO picks up the bat phone, he's calling the CMO first. What does the agile marketing organization require? It starts with data, intelligence, and automation...
Read Full Article →Originally published in The Future of Customer Engagement
In the CDP boom we're living in, many brands are caught up in the notion that more data is better. The concept of "data gravity" offers a useful lens for thinking about first-party data strategy...
Read Full Article →How to put customers at the heart of your intelligent enterprise and facilitate experiences that drive lifetime value.
Watch Session →SAP Customer Experience Live, London
Years of writing on marketing technology, customer data, and industry trends. The complete archive remains available on WordPress.
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