Building the future of customer intelligence
I'm a global product marketing leader specializing in data storytelling — helping companies understand, articulate, and capitalize on the power of customer data.
With over two decades in marketing technology, I've built and scaled go-to-market strategies for some of the most transformative data platforms in the industry. From early-stage startups to enterprise giants, my focus has always been the same: connecting the dots between complex technology and real business outcomes.
Currently, I serve as CMSO for Planning, Analytics, and Intelligent Applications at SAP, where I lead strategy, marketing, and commercialization for extended planning and analytics within SAP Business Data Cloud. Previously, I spent nearly six years at Salesforce as VP of Global Product Marketing, leading the Data & Identity portfolio and helping drive $2.3B in pipeline.
I'm also the author of two award-winning business books — Customer Data Platforms (Wiley) and Data-Driven (McGraw Hill, Axiom Silver Medal winner) — as well as six books on food and drink published by Random House.
When I'm not thinking about data, you'll find me perfecting my rib recipe, mixing cocktails, or cheering on my son at tennis tournaments.
Leading strategy, marketing, GTM, pricing, and commercialization for xP&A and Intelligent Applications. Pioneering AI tools deployment across product marketing.
Led the Data & Identity portfolio including Audience Studio (DMP), Customer 360 Audiences (CDP), and Interaction Studio. Covered 600+ client meetings touching $2.3B in ACV pipeline.
Sold largest deals including L'Oréal, AB-InBev, Heineken, Coca-Cola, Campbell's Soup. Positioned company for Salesforce acquisition.
Led revenue, business development, and marketing for programmatic direct media planning SaaS platform. Initiated 50+ agency deals in 14 months.
CRO, SVP, and VP roles across ad tech, media, and publishing. Consistent track record of revenue growth and successful exits.