Keynotes, panels, podcasts, webinars, and thought leadership
How first-party data strategies, CDPs, and AI are reshaping personalization in a privacy-first world.
Building enterprise data strategies that connect marketing, sales, and customer experience.
Lessons from the front lines of marketing technology transformation.
Practical applications of AI tools to enhance productivity and go-to-market strategy.
Conference keynotes, panel discussions, and video interviews on marketing technology, data management, and customer experience.
"Grow Your Business Through Enterprise-Wide Customer Centricity" — Learn how to put customers at the heart of your intelligent enterprise and facilitate experiences that drive lifetime value. Covers enterprise-wide customer data foundation, bridging organizational silos, and enabling real-time customer insights.
Watch on SAPDiscussion with Ryan Joe about Salesforce's acquisition of Krux and how Salesforce is thinking about artificial intelligence, the role of data management, and applications for better marketing.
Watch on YouTubePanel discussion exploring the future of digital marketing hubs at NYC's Programmatic I/O event, featuring speakers from Krux, Oracle, and Rocket Fuel.
Watch on YouTubeInterview about Salesforce's "fourth industrial revolution" driven by data, AI, and IoT. Discusses ExactTarget Marketing Cloud integration, Krux/Salesforce DMP, Einstein Segmentation, MuleSoft, and Datorama acquisitions.
Watch on Beet.TVPanel discussion on programmatic video at the ICOM Global Summit in Seville.
Watch on YouTubeExploring the possibilities of using mobile location and beacon data to better segment, target, and analyze consumers. Featuring FreckleIOT, Ticketmaster/Live Nation, and PlaceIQ.
Watch on VimeoCo-presented with Katie Coghlan of LiveRamp. A comprehensive primer on user match rates—covering both the basics and subtleties of identity on the Internet.
Watch on VimeoIn-depth conversations about data management, CDPs, marketing technology, and industry insights.
Hosts Martin Kihn and Jill Gray follow Chris through his colorful career spanning Traffiq, Bionic Ads, Nielsen, nPario, and Krux (acquired by Salesforce in 2016). Discusses the dot-com boom, perfecting writing and pitching voice, the third-party cookie breakup, and earning ad tech pedigree.
Listen NowJoining hosts Martin Kihn and Tina Rozul to discuss all things CDP (Customer Data Platform) on the popular Marketing Cloud podcast.
The authors of "Customer Data Platforms" join Russ Artzt (Executive Chairman of RingLead, Co-founder of Computer Associates) to discuss CDPs and the new book. Hosted by Jaime Muirhead.
Listen NowGreat conversation about Customer Data Platforms with co-author Martin Kihn, hosted by Vala Afshar and Ray Wang. Segment starts at 22:33.
Educational webinars and virtual events on data strategy, CDP implementation, and the future of marketing technology.
Featuring co-author Martin Kihn and Art Sebastian (Head of Digital, Casey's) discussing CDPs and their impact on personalization.
Watch WebinarConversation about CDPs, DMPs, data quality, orchestration, and the future of data with Russ Artzt (Executive Chairman of RingLead, Co-founder of Computer Associates).
Watch On-DemandDiscussion on how agencies are coping with the new data-driven landscape as marketers increasingly take ownership of their own data. Featuring speakers from L'Oreal, Mediavest|Spark, and Krux.
Watch WebinarGrowing Your Business Through Enterprise-Wide Customer Centricity — London
Presentation on Krux integration with Salesforce Marketing Cloud, Einstein AI and data management capabilities (December 2016)
Multiple sessions on data strategy, CDP implementation, and marketing cloud
Interview and panels on Salesforce acquisitions and AI strategy — Cologne, Germany
Multiple panels on identity, data management, and programmatic advertising — NYC
Programmatic video panel discussion — Seville, Spain
Deep dive into data management topics
Marketing clouds and the future of martech stacks
Best Practices in Display Advertising, Data Management, Programmatic Marketing, Mobile Display, Programmatic Branding, and The Role of the Agency in Data Management
I'm available for keynotes, panels, podcasts, and workshops on data strategy, CDPs, AI in marketing, and the future of marketing technology.
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