Speaking Topics

The Future of Customer Data

How first-party data strategies, CDPs, and AI are reshaping personalization in a privacy-first world.

Data-Driven Marketing at Scale

Building enterprise data strategies that connect marketing, sales, and customer experience.

From DMP to CDP: The Evolution

Lessons from the front lines of marketing technology transformation.

AI in Product Marketing

Practical applications of AI tools to enhance productivity and go-to-market strategy.

Videos

Conference keynotes, panel discussions, and video interviews on marketing technology, data management, and customer experience.

Video

SAP Customer Experience Live - London

"Grow Your Business Through Enterprise-Wide Customer Centricity" — Learn how to put customers at the heart of your intelligent enterprise and facilitate experiences that drive lifetime value. Covers enterprise-wide customer data foundation, bridging organizational silos, and enabling real-time customer insights.

Watch on SAP
Video

AdExchanger Interview: Salesforce Krux Acquisition

Discussion with Ryan Joe about Salesforce's acquisition of Krux and how Salesforce is thinking about artificial intelligence, the role of data management, and applications for better marketing.

Watch on YouTube
Video

Programmatic I/O: Future of Digital Marketing Hubs

Panel discussion exploring the future of digital marketing hubs at NYC's Programmatic I/O event, featuring speakers from Krux, Oracle, and Rocket Fuel.

Watch on YouTube
Video

Beet.TV DMEXCO 2018 Interview

September 2018 | Cologne, Germany

Interview about Salesforce's "fourth industrial revolution" driven by data, AI, and IoT. Discusses ExactTarget Marketing Cloud integration, Krux/Salesforce DMP, Einstein Segmentation, MuleSoft, and Datorama acquisitions.

Watch on Beet.TV
Video

ICOM Global Summit 2016

2016 | Seville, Spain

Panel discussion on programmatic video at the ICOM Global Summit in Seville.

Watch on YouTube
Video

Programmatic I/O: Mobile Location & Beacon Data

Exploring the possibilities of using mobile location and beacon data to better segment, target, and analyze consumers. Featuring FreckleIOT, Ticketmaster/Live Nation, and PlaceIQ.

Watch on Vimeo
Video

LiveRamp: Understanding User Match Rates in AdTech

Co-presented with Katie Coghlan of LiveRamp. A comprehensive primer on user match rates—covering both the basics and subtleties of identity on the Internet.

Watch on Vimeo

Podcasts

In-depth conversations about data management, CDPs, marketing technology, and industry insights.

Podcast

Paleo Ad Tech: "Getting to the Krux of DMPs and Ad Data"

July 2021 | Episode #10

Hosts Martin Kihn and Jill Gray follow Chris through his colorful career spanning Traffiq, Bionic Ads, Nielsen, nPario, and Krux (acquired by Salesforce in 2016). Discusses the dot-com boom, perfecting writing and pitching voice, the third-party cookie breakup, and earning ad tech pedigree.

Listen Now
Podcast

Salesforce Marketing Cloud Podcast: CDPs Discussion

2021

Joining hosts Martin Kihn and Tina Rozul to discuss all things CDP (Customer Data Platform) on the popular Marketing Cloud podcast.

Podcast

Datavana Podcast: CDPs and the Customer Data Platforms Book

2021

The authors of "Customer Data Platforms" join Russ Artzt (Executive Chairman of RingLead, Co-founder of Computer Associates) to discuss CDPs and the new book. Hosted by Jaime Muirhead.

Listen Now
Podcast

DisrupTV: CDPs with Martin Kihn

Great conversation about Customer Data Platforms with co-author Martin Kihn, hosted by Vala Afshar and Ray Wang. Segment starts at 22:33.

Webinars

Educational webinars and virtual events on data strategy, CDP implementation, and the future of marketing technology.

Webinar

Salesforce: CDPs and Personalization

2021

Featuring co-author Martin Kihn and Art Sebastian (Head of Digital, Casey's) discussing CDPs and their impact on personalization.

Watch Webinar
Webinar

RingLead "Talk Data to Me" Event

2021

Conversation about CDPs, DMPs, data quality, orchestration, and the future of data with Russ Artzt (Executive Chairman of RingLead, Co-founder of Computer Associates).

Watch On-Demand
Webinar

Econsultancy: The Role of the Agency in Data Management

Discussion on how agencies are coping with the new data-driven landscape as marketers increasingly take ownership of their own data. Featuring speakers from L'Oreal, Mediavest|Spark, and Krux.

Watch Webinar

Conference Appearances

Keynote

SAP Customer Experience Live

Growing Your Business Through Enterprise-Wide Customer Centricity — London

Demo/Talk

Salesforce World Tour - New York

Presentation on Krux integration with Salesforce Marketing Cloud, Einstein AI and data management capabilities (December 2016)

Conference

Salesforce Connections

Multiple sessions on data strategy, CDP implementation, and marketing cloud

Conference

DMEXCO 2018

Interview and panels on Salesforce acquisitions and AI strategy — Cologne, Germany

Panel

AdExchanger Programmatic I/O

Multiple panels on identity, data management, and programmatic advertising — NYC

Panel

ICOM Global Summit 2016

Programmatic video panel discussion — Seville, Spain

Presentation

Canadian Marketing Association

Deep dive into data management topics

Event

Industry Preview NYC

Marketing clouds and the future of martech stacks

Author

Econsultancy Whitepapers & Best Practice Guides

Best Practices in Display Advertising, Data Management, Programmatic Marketing, Mobile Display, Programmatic Branding, and The Role of the Agency in Data Management

Interested in Having Me Speak?

I'm available for keynotes, panels, podcasts, and workshops on data strategy, CDPs, AI in marketing, and the future of marketing technology.

Get in Touch