Work Experience
SAP · Business Data Cloud
- Leading the AI practice within the Data and Analytics Marketing team
- Evaluating and deploying tools, best practices, and processes to transform product marketing for the agentic future
- Launched "Future of PMM" website showcasing AI-driven product marketing best practices
SAP · Business Data Cloud
- Led team of 9, owning strategy, marketing, GTM, pricing, packaging and commercialization for xP&A and Intelligent Applications
- Researched and deployed AI tools (Claude, Perplexity, LLM platforms) across product marketing team to enhance productivity
- Enabled transition from traditional SaaS models to consumption-based, AI-driven go-to-market strategies
SAP · Customer Experience Division
- Led Data & Identity marketing and solutions for Business Technology Platform
- Managed portfolio including CIAM, ECPM (Gigya), and SAP Customer Data Platform
Salesforce
- Led Data & Identity portfolio: Audience Studio (DMP), Customer 360 Audiences (CDP), Advertising Studio, Social Studio, Data Studio, Interaction Studio
- Executive leader of new "Data Cloud" initiative, an enterprise-scale data platform
- Rebranded Krux to Salesforce DMP (Audience Studio), launched Data Studio and Customer 360 Audiences
- Winner of Astro TMP Award 2019 for product marketing innovation
- Covered 600+ client-facing meetings, touching $2.3B in ACV pipeline
Krux (acquired by Salesforce)
- Multiple senior roles: US Sales Leader, Head of Data Strategy, Product Marketing Lead
- Closed largest deals including L'Oréal, AB-InBev, Heineken, Coca-Cola, Campbell's Soup, Duracell
- Positioned company for acquisition by Salesforce
Bionic Advertising Systems
- Led revenue generation, business development, marketing for programmatic direct SaaS platform
- Initiated 50+ agency deals in 14 months
Looksmart (LOOK)
- Led revenue, client services, trading desk operations for public search marketing network
- Managed platform aggregating 5 billion search queries per day
TRAFFIQ.com
- Led sales, business development, and marketing for digital media platform
- Won Inc. Top 50 in 2010 for rapid revenue growth