Speaking & Media

Keynotes, panels, podcasts, webinars, and thought leadership

⭐ Featured Media

DM Magazine Cover - Chris O'Hara
Cover Story

DM Magazine: "The Future of Data Management"

June 2025 | Vol. 38, No. 6

Cover feature in DM Magazine, Canada's authority for the data-driven business. In-depth interview on the evolution of customer data, CDPs, data fabric, and agentic AI.

Read Article 🎙️ Listen to Podcast View Full Issue →
Cookies & Monsters - CC Magazine
Alumni Feature

CC Magazine: "Cookies & Monsters"

Summer 2021

In-depth alumni profile on helping companies ethically navigate digital marketing and consumer data at Salesforce. Covers third-party cookies, FLoC, GDPR, facial recognition, and the balance between personalization and privacy.

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🎙️
PALEO AD TECH
EPISODE 10
Career Retrospective

Paleo Ad Tech: "Getting to the Krux of DMPs and Ad Data"

Episode #10 | Hosted by Martin Kihn & Jill Gray

The definitive interview covering Chris's full 20+ year journey through ad tech. From cigar review editor at Smoke magazine, through MediaBistro and the dot-com boom, to early DMP pioneer nPario, onto Krux (acquired by Salesforce for $700M), and beyond. Includes discussion of six culinary books, perfecting the writer's voice, and why it was time to break up with the third-party cookie.

🎧 Listen to Episode

Speaking Topics

AI in Product Marketing

Practical applications of AI tools to enhance productivity and go-to-market strategy.

The Future of Customer Data

How first-party data strategies, modern data fabric, and AI are reshaping personalization in a privacy-first world.

Full Stack Marketing across CRM and ERP

Connecting the backend of enterprise to the frontend of Customer Experience.

History of Customer Data from DMP to CDP to Data Fabric and the Agentic Future

Lessons from the front lines of marketing technology transformation.

Videos

Conference keynotes, panel discussions, and video interviews on marketing technology, data management, and customer experience.

Video

SAP Customer Experience Live - London

"Grow Your Business Through Enterprise-Wide Customer Centricity" — Learn how to put customers at the heart of your intelligent enterprise and facilitate experiences that drive lifetime value. Covers enterprise-wide customer data foundation, bridging organizational silos, and enabling real-time customer insights.

Video no longer available on SAP.com
Video

AdExchanger Interview: Salesforce Krux Acquisition

Discussion with Ryan Joe about Salesforce's acquisition of Krux and how Salesforce is thinking about artificial intelligence, the role of data management, and applications for better marketing.

Watch on YouTube
Video

Programmatic I/O: Future of Digital Marketing Hubs

Panel discussion exploring the future of digital marketing hubs at NYC's Programmatic I/O event, featuring speakers from Krux, Oracle, and Rocket Fuel.

Watch on YouTube
Video

Beet.TV DMEXCO 2018 Interview

September 2018 | Cologne, Germany

Interview about Salesforce's "fourth industrial revolution" driven by data, AI, and IoT. Discusses ExactTarget Marketing Cloud integration, Krux/Salesforce DMP, Einstein Segmentation, MuleSoft, and Datorama acquisitions.

Watch on Beet.TV
Video

ICOM Global Summit 2016

2016 | Seville, Spain

Panel discussion on programmatic video at the ICOM Global Summit in Seville.

Watch on YouTube
Video

Programmatic I/O: Mobile Location & Beacon Data

Exploring the possibilities of using mobile location and beacon data to better segment, target, and analyze consumers. Featuring FreckleIOT, Ticketmaster/Live Nation, and PlaceIQ.

Video no longer available
Video

LiveRamp: Understanding User Match Rates in AdTech

Co-presented with Katie Coghlan of LiveRamp. A comprehensive primer on user match rates—covering both the basics and subtleties of identity on the Internet.

Video no longer available

Podcasts

In-depth conversations about data management, CDPs, marketing technology, and industry insights.

Podcast

Customer First Thinking: "The Future of Customer Data Management"

2025 | Hosted by Stephen Shaw

In-depth conversation covering the evolution from DMPs to CDPs to data fabric, the future of AdTech, agentic AI, and why customer data is the atomic unit of enterprise intelligence. Companion to the DM Magazine cover story.

Listen Now
⭐ Featured Podcast

Paleo Ad Tech: "Getting to the Krux of DMPs and Ad Data"

Episode #10 | Hosted by Martin Kihn & Jill Gray

The definitive career retrospective. From Smoke magazine cigar editor through MediaBistro, Traffiq, nPario, Bionic Ads, and Krux (acquired by Salesforce for $700M in 2016). Covers the dot-com boom and bust, six culinary books, perfecting the writer's voice, and earning ad tech pedigree. Also available in Featured Media above.

Listen Now
Podcast

Salesforce Marketing Cloud Podcast: CDPs Discussion

2021

Joining hosts Martin Kihn and Tina Rozul to discuss all things CDP (Customer Data Platform) on the popular Marketing Cloud podcast.

Podcast

Datavana Podcast: CDPs and the Customer Data Platforms Book

2021

The authors of "Customer Data Platforms" join Russ Artzt (Executive Chairman of RingLead, Co-founder of Computer Associates) to discuss CDPs and the new book. Hosted by Jaime Muirhead.

Listen Now
Podcast

DisrupTV: CDPs with Martin Kihn

Great conversation about Customer Data Platforms with co-author Martin Kihn, hosted by Vala Afshar and Ray Wang. Segment starts at 22:33.

Webinars

Educational webinars and virtual events on data strategy, CDP implementation, and the future of marketing technology.

Webinar

Salesforce: CDPs and Personalization

2021

Featuring co-author Martin Kihn and Art Sebastian (Head of Digital, Casey's) discussing CDPs and their impact on personalization.

Recording no longer available
Webinar

RingLead "Talk Data to Me" Event

2021

Conversation about CDPs, DMPs, data quality, orchestration, and the future of data with Russ Artzt (Executive Chairman of RingLead, Co-founder of Computer Associates).

Watch On-Demand
Webinar

Econsultancy: The Role of the Agency in Data Management

Discussion on how agencies are coping with the new data-driven landscape as marketers increasingly take ownership of their own data. Featuring speakers from L'Oreal, Mediavest|Spark, and Krux.

Recording no longer available

Conference Appearances

Presentation

UW Executive Business Center: Marketing Analytics

Using Real-Time Data to Optimize Campaigns and Measure ROI — Featured speaker alongside Schneider, Mercury Marine, and enosix. Discussed the gap between marketer CX expectations (82%) vs. customer reality (10%), complete data sets, and the five V's of data. View Event Summary →

Keynote

SAP Customer Experience Live

Growing Your Business Through Enterprise-Wide Customer Centricity — London

Demo/Talk

Salesforce World Tour - New York

Presentation on Krux integration with Salesforce Marketing Cloud, Einstein AI and data management capabilities (December 2016)

Conference

Salesforce Connections

Multiple sessions on data strategy, CDP implementation, and marketing cloud

Conference

DMEXCO 2018

Interview and panels on Salesforce acquisitions and AI strategy — Cologne, Germany

Panel

AdExchanger Programmatic I/O

Multiple panels on identity, data management, and programmatic advertising — NYC

Panel

ICOM Global Summit 2016

Programmatic video panel discussion — Seville, Spain

Presentation

Canadian Marketing Association

Deep dive into data management topics

Event

Industry Preview NYC

Marketing clouds and the future of martech stacks

Author

Econsultancy Whitepapers & Best Practice Guides

Best Practices in Display Advertising, Data Management, Programmatic Marketing, Mobile Display, Programmatic Branding, and The Role of the Agency in Data Management

Interested in Having Me Speak?

I'm available for keynotes, panels, podcasts, and workshops on data strategy, CDPs, AI in marketing, and the future of marketing technology.

Get in Touch

Press & Publications

Featured appearances, awards, and published writing across broadcast, print, and digital media.

📺 Broadcast & TV

TV

NBC Today Show

Featured appearance discussing food and drink books.

TV

CBS Early Morning Show

Author interview and segment on culinary topics.

TV

Food Network

Featured expert on food and beverage culture.

🏆 Awards & Recognition

Award

Axiom Business Book Award — Silver Medal

2019 | Business Technology Category

"Data Driven: Harnessing Data and AI to Reinvent Customer Engagement" (McGraw Hill) — Co-authored with Tom Chavez and Vivek Vaidya.

Read Press Release
Award

Amazon #1 Best Seller — Business Marketing

2020

"Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement" (Wiley) — Co-authored with Martin Kihn.

Recognition

Esquire "Man at His Best" — #1

"Great American Beer" named #1 on Esquire's prestigious list celebrating American culture and craftsmanship.

📰 Print & Digital Publications

Column

AdExchanger — "Managing the Data" & "Data-Driven Thinking"

Longtime contributor with 40+ columns on customer data strategy, programmatic media, AI, identity, and marketing technology transformation.

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Articles

Econsultancy

Author of feature articles and five comprehensive whitepapers including "Best Practices in Data Management," "Programmatic Marketing," and "The Role of the Agency in Data Management."

View Author Page
Articles

The Future of Commerce (SAP)

Contributing author on customer data solutions, enterprise CX strategy, and data-driven marketing.

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Articles

Salesforce Blog

Product marketing thought leadership on Marketing Cloud, CDPs, data management, and AI applications.

View Author Page
Featured

Forbes, Glamour, Business Insider

Featured expert and author across business and lifestyle publications.

Industry

ZDNET

Quoted expert on CDP trends and customer data strategy.

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🎤 Industry Profiles

Profile

Crunchbase

Executive profile — Global Head of Marketing and Solutions at SAP.

View Profile
Profile

MMA Global

Speaker profile — Mobile Marketing Association events and panels.

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Profile

Muck Rack

Journalist/author profile with article archive.

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