Chris O'Hara Resume | Data & AI Marketing Executive

Experience

VP Marketing

Feb 2022 – Present

SAP

AI Practice Lead (2026): Leading our AI transformation within Data & Analytics Marketing; deploying tools, processes, and best practices for the agentic future
Planning & Analytics (2024–2025): Led team of 9 owning strategy, GTM, pricing, and commercialization for xP&A and Intelligent Applications; enabled transition to consumption-based, AI-driven go-to-market
Data & Identity (2022–2023): Led marketing for SAP CX division's data portfolio including CIAM, ECPM (Gigya), and SAP Customer Data Platform

Vice President, Global Product Marketing

Oct 2016 – Feb 2022

Salesforce

Led Data & Identity portfolio: Audience Studio (DMP), Customer 360 Audiences (CDP), Advertising Studio, Social Studio, Data Studio, Interaction Studio
Executive leader of new "Data Cloud" initiative, an enterprise-scale data platform
Rebranded Krux to Salesforce DMP (Audience Studio), launched Data Studio and Customer 360 Audiences
Winner of Astro TMP Award 2019 for product marketing innovation
Covered 600+ client-facing meetings, touching $2.3B in ACV pipeline

Head of Data Strategy & Product Marketing

Dec 2014 – Oct 2016

Krux (acquired by Salesforce for ~$800M)

Multiple senior roles: US Sales Leader, Head of Data Strategy, Product Marketing Lead
Closed largest deals, including L'Oréal, AB-InBev, Heineken, Coca-Cola, Campbell's Soup, Duracell
Built thought leadership engine: 5 Econsultancy white papers, monthly AdExchanger column, 100+ published articles
Positioned company for acquisition by Salesforce—forming the technical backbone of Salesforce Marketing Cloud

CRO & Co-Founder

Jan 2013 – Dec 2014

Bionic Advertising Systems

Co-founded and scaled SaaS workflow automation platform for programmatic direct media planning & buying
Led revenue generation, business development, and marketing; initiating 50+ agency deals in 14 months
IAB Networks & Exchanges and Sales Executive Committee member; championed programmatic direct standards

Chief Revenue Officer

2012 – 2013

LookSmart (LOOK)

Led revenue, client services, and trading desk operations for public search marketing network
Managed platform aggregating 5 billion search queries per day

SVP Sales & Marketing / Acting COO

2009 – 2012

TRAFFIQ.com

Led sales, business development, and marketing for digital media platform
Won Inc. Top 50 in 2010 for rapid revenue growth

AI & Transformation Expertise

Enterprise AI Commercialization
Product Marketing & GTM Strategy
Generative AI & Agentic AI Adoption
Pricing, Packaging & Commercialization
SaaS-to-Consumption Transformation
Analyst Relations (Gartner, Forrester)
Data Fabric & Identity
Competitive Intelligence & Sales Enablement
ERP and CRM Full Stack Expertise
Use Case Development

Publications

Business Books

Customer Data Platforms
Wiley, 2020 · #1 Amazon Business Marketing

Data-Driven
McGraw Hill, 2018 · Axiom Silver Medal

Industry Writing

100+ published articles in AdExchanger, Econsultancy, Business Insider, SAP Future of Commerce. 5 feature-length white papers including Best Practices in Data Management.

Current Project

The Future of PMM (futureofpmm.com)
Newsletter analyzing AI's transformation of product marketing

Consumer Books

The Bloody Mary · Ribs: A Connoisseur's Guide · The Ultimate Chili Book · Hot Toddies · Wing It · Great American Beer

Featured on NBC Today Show, CBS Early Morning Show, Food Network, Forbes, Esquire

Advisory Roles

ELSY – Advisory Board Member (sold to VideoAmp)

Advertiser Perceptions – Customer Advisory Board

Speaking & Media

Keynote and featured speaker at SAP Sapphire, Salesforce Dreamforce, and leading industry conferences on customer data strategy, AI in marketing, and digital transformation. See all media at Speaking and Writing.

Chris O'Hara